Nasser Altaweel — AI-Native Builder, Operator & Business Developer
THINKING 00
NASSER / 00
01HOME 02APPROACH 03PROJECTS 04VENTURES 05CAPABILITIES 06CONTACT
HELLO@NASSERALTAWEEL.COM
CURRENTLY
Building productsExploring businessesExperimenting with AIOpen to interesting opportunities
JEDDAH / KSA
I TURN
IDEAS INTO
Nasser Altaweel
REAL THINGS.
NASSER ALTAWEELAI-NATIVE BUILDER
JEDDAH — SAUDI ARABIA21.5433° N — 39.1728° E
PRODUCT / BUSINESS / AIBUILDING SINCE 2020
SCROLLSCROLL TO EXPLORE 00 / 09 — N/A 2026 AVAILABLE / GLOBAL
BUILD
BUILD / 001STATUS / ACTIVE
01 / SYSTEM
NOT ONE
DISCIPLINE.
ONE OPERATING
SYSTEM.
SEE
UNDERSTAND
SIMPLIFY
BUILD
SELL
OPERATE
AUTOMATE
IMPROVE
REPEAT.
AIPRODUCTBUSINESSBRANDOPERATIONSSALESAUTOMOTIVEEVENTSSYSTEMSAUTOMATION
I CONNECT STRATEGY, TECHNOLOGY AND EXECUTION TO MOVE IDEAS FROM CONCEPT TO REALITY.
GIVE ME
AN IDEA.
I'LL FIND
THE MODEL.
NAME IT.POSITION IT.BRAND IT.
DESIGN
THE EXPERIENCE.
BUILD
THE PRODUCT.
BUILD
THE WEBSITE.
SELL
THE STORY.
BUILD
THE PROCESS.
AUTOMATE
WHAT CAN BE
AUTOMATED.
OPERATE IT.
GROW IT.
MAKE
IT REAL.
02 / THE FULL LIFECYCLE
IDEARESEARCHBUSINESS MODELSTRATEGYNAMINGBRANDIDENTITYPRODUCTWEBSITEPROTOTYPESALESOPERATIONSAUTOMATIONGROWTHSCALE
THINGS
I'VE BUILT.
02 / WORK04 PROJECTS — 2020 / 2026
PROJECT 01 CONSTRUCTION TECHNOLOGY / SAAS / AI
FAHIS
FROM CONSTRUCTION CHAOS TO ONE OPERATING SYSTEM.
APPROVALS PROGRESS DOCUMENTATION UNIT PASSPORT AI-ASSISTED WORKFLOWS
FAHIS / UNIT PASSPORT#A-1204
86%PROGRESS VERIFIED
STRUCTUREAPPROVED
MEPIN REVIEW
FINISHESQUEUED
HANDOVER DOSSIERAUTO-COMPILED
DEVELOPER
CONTRACTOR
CONSULTANT
BUYER
FOUR PARTIES — ONE SOURCE OF TRUTH
WHATSAPP — SITE GROUP "Electrical done in A-1205, send approval" 11:42
EMAIL — CONSULTANT "Which revision is this? R3 or R4?"
EXCEL — PROGRESS TRACKER
A-120472%28 AUG A-120565%31 AUG A-1206?
PDF — 41 PAGES MEP_INSPECTION_FINAL_v7_final2.pdf
SITE PHOTO — NO UNIT TAG
VERBAL APPROVAL "The engineer said it's fine."
PAPER — STAMPED, UNSCANNED
CALL — 4 MIN, NO RECORD
FAHIS — the problem: fragmented construction communication across WhatsApp, email, Excel, PDFs, site photos, calls and paper approvals
FAHIS / 02 — THE SYSTEM
ONE PROJECT.
ONE RECORD.
ONE SOURCE OF TRUTH.
ORGANISATION 01 DEVELOPER SEES THE WHOLE PORTFOLIO
ORGANISATION 02 CONSULTANT REVIEWS AND APPROVES
ORGANISATION 03 CONTRACTOR REPORTS WITH EVIDENCE
END USER BUYER FOLLOWS THEIR OWN HOME
FAHIS / 03 — STRUCTURE
PROJECT PHASE BLOCK BUILDING UNIT
UNITFH-JED-001-A1205
A-1205
STAGE / ELECTRICAL PROGRESS / 65% 1 REVIEW PENDING
FROM MACRO TO MICROEVERY UNIT HAS A DIGITAL LIFECYCLE
FAHIS / THE SYSTEM ONE PROJECT.
ONE RECORD.
ONE SOURCE OF TRUTH.
FAHIS developer dashboard — project progress, buildings, units, pending approvals, contractor performance and recent activity
A HOME
WITH A HISTORY.
FAHIS Unit Passport — project, building, unit, FAHIS ID, construction and approval timeline, documents, QR, verified by FAHIS
PRODUCT VISION THE RECORD
DOESN'T HAVE TO END
AT THE SCREEN.
SEE WHAT'S
BEHIND THE WALLS.
FAHIS spatial record — product vision: a completed apartment with construction history hotspots for HVAC, electrical, waterproofing, flooring and finishes
PRODUCT VISION — NOT YET LIVE
DIFFERENT ROLES.
ONE SHARED TRUTH.
FAHIS ecosystem — one platform across developer desktop, consultant tablet, contractor phone and buyer unit passport
Pioneer Car Company — European automotive service business, 40 people, 70+ vehicles per month
THIS IS WHERE
I LEARNED
OPERATIONS.
OPERATE.
SOURCE.
Aura Automotive — global sourcing of specialised automotive parts, Germany, Canada and Korea to Jeddah
FIND IT.SOURCE IT.MOVE IT.
THEN
I CHANGED
THE ROOM.
Swevn Creative Production — production set with crew, cameras and lighting
CREATIVITY CHANGED THE OUTPUT.
OPERATIONS STILL MADE IT HAPPEN.
SCALE — EVENT PRODUCTION BUILT
TO OPEN.
Scale Event Production — crews building an exhibition structure, built to open
AN IDEA ISN'T THE PRODUCT.
EXECUTION IS.
THE SYSTEM
BEHIND THE BUILD.
Scale production network — drawing, CNC and joinery, fabrication, print, prep and logistics, site and assembly, open
ONE CONTRACT.EVERY TRADE.BUILT TO OPEN.
Rare & Tonic — 042, from 7 until we sell out
PROJECT 06 — RARE & TONICCONCEPT / HOSPITALITY / BRAND / EXPERIENCE
ONE PRODUCT.
ONE NIGHT.
ONE EXPERIENCE.
CONCEPTBUSINESS MODELNAMINGBRAND POSITIONINGVISUAL DIRECTIONCUSTOMER JOURNEYPRICINGOPERATING MODELSCARCITY MARKETING
DEMAND CREATED THROUGH SCARCITY, EXPERIENCE AND BRAND — NOT DISCOUNTS
I DON'T ONLY
BUILD SOFTWARE.
I CAN BUILD
AN EXPERIENCE.
03 / EXPERIMENTS
ALWAYS BUILDING SOMETHING.
AI PRODUCTS01 SAAS02 AUTOMOTIVE03 HOSPITALITY04 EVENTS05 MARKETPLACES06 AUTOMATION07 BUSINESS CONCEPTS08
AI DIDN'T CHANGE
WHAT I DO.
IT CHANGED
HOW FAST
I CAN DO IT.
IDEA RESEARCH STRATEGY PROTOTYPE BUILD TEST SHIP
CHATGPTCLAUDECLAUDE CODECODEXGEMINIAUTOMATIONTOOLS ARE NOT THE STORY — LEVERAGE IS
BUSINESS DEVELOPMENT
FIND
THE OPPORTUNITY.
FIND
THE PERSON.
CREATE
THE VALUE.
STRUCTURE
THE DEAL.
FOLLOW
THROUGH.
B2BSALESPARTNERSHIPSCLIENT ACQUISITIONCOMMERCIAL STRATEGYNEGOTIATIONSUPPLIER RELATIONSHIPSACCOUNT DEVELOPMENTGO-TO-MARKET
I DON'T START
WITH A STYLE.
I START WITH THE IDEA.
Selected brand identities — FAHIS, SCALE, RARE and AURA: logos, typography, colour systems and printed applications
A BRAND
ISN'T A LOGO.
IT HAS TO LIVE SOMEWHERE.
Selected digital products — FAHIS, SCALE, RARE and AURA websites and product interfaces on desktop and mobile
FROM IDENTITY TO INTERFACE TO THE REAL WORLD.
Selected campaigns and applications — FAHIS, SCALE, RARE and AURA in built environments: hoardings, banners, signage and packaging
THE THINGS THAT BUILT THE BUILDER
AUTOMOTIVETAUGHT MEOPERATIONS.
SALESTAUGHT MECOMMERCIAL THINKING.
PRODUCTIONTAUGHT MEEXECUTION.
BRANDINGTAUGHT MEPERCEPTION.
PRODUCTTAUGHT MESYSTEMS.
AICHANGEDTHE SPEED.
NOW
I USE
ALL OF IT.
04 / FIVE DIMENSIONS — OPEN A WORD
BUILD
PRODUCT DEVELOPMENTSAASAI PROTOTYPESWEB APPLICATIONSWEBSITESLANDING PAGESINTERNAL TOOLSDASHBOARDSAUTOMATIONAI WORKFLOWSMVP DEVELOPMENTUX THINKINGWORKFLOW SYSTEMS
OPERATE
OPERATIONS MANAGEMENTTEAM LEADERSHIPPROCESS DESIGNPROCUREMENTINTERNATIONAL SUPPLIERSINVENTORYVENDOR MANAGEMENTCUSTOMER EXPERIENCEQUALITY CONTROLPROJECT DELIVERYCOST THINKINGPROBLEM SOLVING
GROW
BUSINESS DEVELOPMENTSALESB2BPARTNERSHIPSCLIENT DEVELOPMENTNEGOTIATIONGO-TO-MARKETMARKET EXPANSIONACCOUNT DEVELOPMENTCOMMERCIAL DEVELOPMENT
CREATE
BRAND STRATEGYBRAND POSITIONINGNAMINGVISUAL IDENTITY DIRECTIONWEBSITE ART DIRECTIONWEBSITE DESIGNCREATIVE DIRECTIONEXPERIENCE DESIGNCAMPAIGN CONCEPTSPRESENTATION DIRECTION
STRATEGIZE
BUSINESS MODELSCOMMERCIAL STRATEGYMARKET RESEARCHOPPORTUNITY IDENTIFICATIONPRICINGPRODUCT STRATEGYCUSTOMER JOURNEYBUSINESS PROCESS DESIGNGROWTH STRATEGY
Nasser Altaweel
BUILDER
BY
NATURE.
BUSINESS BY EXPERIENCE.AI BY LEVERAGE.
05 / EVOLUTION — NOT EMPLOYMENT
2020LEARNED
2021OPERATED
2022BUILT
2023FAILED
2024ADAPTED
2025BUILT AGAIN
2026AI-ACCELERATED
I DON'T CARE
WHAT THE
TOOL IS.
CODE.
PEOPLE.
AI.
OPERATIONS.
BRAND.
SALES.
IF IT MOVES
THE IDEA FORWARD,
I'LL USE IT.
THE JOB
IS TO MAKE
IT REAL.
LAB / 00
SMALL EXPERIMENTS — UNFINISHED ON PURPOSE
FRAGMENT 01 / UI
An approvals queue that fits on one screen.
FRAGMENT 02 / BRAND R&T
FRAGMENT 03 / AUTOMATION TRIGGER → ENRICH → ROUTE
HUMAN ONLY ON EXCEPTIONS
FRAGMENT 04 / BUSINESS Unit economics on a napkin before anything is built.
FRAGMENT 05 / AUTOMOTIVE Inventory turn as a live signal, not a monthly report.
FRAGMENT 06 / AI A prototype in a day beats a deck in a week.
NOT EVERYTHING
NEEDS TO BECOME
A COMPANY.
SOME THINGS
JUST NEED
TO BE TESTED.
I LIKE
MESSY PROBLEMS.
SLOW PROCESSAUTOMATE IT.
SCATTERED INFORMATIONSYSTEMIZE IT.
NO BRANDPOSITION IT.
NO PRODUCTBUILD IT.
NO CUSTOMERSFIND THE CHANNEL.
OPERATION BREAKINGFIX THE PROCESS.
GIVE ME
THE HARD ONE.
YOU CAN
BRING ME IN
AT THE IDEA.01
AT THE BRAND.02
AT THE PRODUCT.03
AT THE SALE.04
AT THE OPERATION.05
AT THE PROBLEM.06
I'LL
FIGURE OUT
THE REST.
FOUNDER OPERATOR BUILDER BUSINESS DEVELOPER STRATEGIST CREATIVE PRODUCT SALES AI
I DON'T
FIT ONE
JOB TITLE.
GOOD.
Nasser Altaweel
NASSER ALTAWEEL / 03JEDDAH — LOCAL / GLOBAL
GIVE ME
THE HARD ONE.
HAVE SOMETHING DIFFICULT?I TURN MESSY IDEAS,
HARD PROBLEMS
AND OPPORTUNITIES
INTO REAL THINGS.
LET'S
MAKE IT
REAL.
BASED IN Jeddah, Saudi Arabia
START A CONVERSATION SELECT AND COPY, OR EMAIL DIRECTLY